Chul Kim
Assistant Professor of Marketing
Baruch College, City University of New York (CUNY)
Chul Kim
Assistant Professor of Marketing
Baruch College
City University of New York
Employment & Education
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Assistant Professor (2017- ), Marketing, Baruch College, CUNY
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Lecturer (2015-2017), Marketing, University of Maryland
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Data Scientist (2013-2015), Samsung Economic Research Institute
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Ph.D. (2013), Management Engineering, KAIST
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B.S. (2007), Industrial Engineering, KAIST
Research Interest
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Substantive
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Crowdfunding, Social Media, Online Search, Multi- channel Attribution
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Methodology
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Dynamic Structural Econometric Models, Optimal Sequential Search Models, Economic Modeling for Consumers’ Choice, Bayesian Statistics in Marketing Research
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Skills in Data Science
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Deep Learning, Classification, Dimension Reduction, Topic Model, R, Python, C++, MATLAB, SAS, SQL
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Publications
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“Outside Good Utility and Substitution Patterns in Direct Utility Models”, Chul Kim, Adam Smith, Greg Allenby, and Jaehwan Kim (2023), Journal of Choice Modeling, 49
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“Copula-based Direct Utility Models for Correlated Choice Alternatives”, Chul Kim, D.B. Jun, and Sungho Park (2022), Quantitative Marketing and Economics, 20, 69-99
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“The Secret to Finding a Match: A Field Experiment on Choice Capacity Design in an Online Dating Platform”, Jaehwuen Jung, Hyungsoo Lim, Dongwon Lee, and Chul Kim (2021), Information Systems Research, 33(4)
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“Modeling Dynamics in Crowdfunding”,Chul Kim, PK Kannan, Michael Trusov, and Andrea Ordanini (2020),
Marketing Science, 39(2) -
“Capturing Flexible Correlations in Multiple-Discrete Choice Outcomes using Copulas”,
Chul Kim, D.B. Jun, and Sungho Park (2018), International Journal of Research in Marketing, 35(1) -
“Modeling Structural Heterogeneity in Reference Price Formation”,
Chul Kim and Youngju Kim (2016), Journal of Korean Marketing Association, 31(3)